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	<title>Destination University® Blog: Teaching Businesses &#38; Communities How to Reinvent Themselves into Consumer Destinations &#187; Tweeting from Tractors</title>
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	<link>http://www.communityreinvention.com</link>
	<description>Written by Jon Schallert</description>
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		<title>Farmers Tweeting From Tractors, Telling Their Stories, Building Positive Press</title>
		<link>http://www.communityreinvention.com/2010/07/22/farmers-tweeting-from-tractors-telling-their-stories-building-positive-press/</link>
		<comments>http://www.communityreinvention.com/2010/07/22/farmers-tweeting-from-tractors-telling-their-stories-building-positive-press/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:29:43 +0000</pubDate>
		<dc:creator>Jon Schallert</dc:creator>
				<category><![CDATA[Competing in Today's Economy]]></category>
		<category><![CDATA[Destination University News]]></category>
		<category><![CDATA[Destination Business BootCamp]]></category>
		<category><![CDATA[Marketing that Matters]]></category>
		<category><![CDATA[Omaha World Herald]]></category>
		<category><![CDATA[Tweeting from Tractors]]></category>
		<category><![CDATA[using social networking]]></category>

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		<description><![CDATA[Here's a great story about farmers using social networking tools to tell their story and build positive PR.  If they can tweet from tractors, shouldn't you be tweeting, too?...]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a great story I wanted to share with you, straight from the Omaha World Herald: farmers are now taking to the social networking airways to tell their stories and to combat negative publicity that occasionally pops up in their industry.  This story is a great example of how the new social networking tools can be used by ANY business, and can be a powerful force in telling your story to the world.</p>
<p>If farmers can tweet from their tractors, you&#8217;d think it would be even easier for a business owner to tweet from their desk, or a retailer from their front register, wouldn&#8217;t you?</p>
<p>To read the full version of the story, <a title="Farmers Tweeting From Their Tractors" href="http://www.omaha.com/article/20100706/MONEY/707069973" target="_blank">click here.</a></p>
<p>By the way, I am now also tweeting at <a title="Schallert's Terrific Tweets" href="http://twitter.com/DestinationU" target="_blank">http://twitter.com/DestinationU</a>.  My promise to those of you who connect:  I will not be tweeting about what I am eating, nor will I be tweeting purposeless drivel, like many other tweeters.</p>
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