I was watching the evening news the other night when a retailer who sold antiques and cheese in her multi-focus store announced that she was going out of business.  Her store had actually been used as a set for a movie, so this business once had some national publicity attached to it.  The owner was being interviewed about her business that was finally closing and the reporter was clearly looking for one last quote that she could use.  The camera closed in on her face, and the owner said:
 
“There is nothing I have not done to keep this store open.”
 
The camera focused on her for a moment, to let the point sink in with all the viewers.  It was a heartfelt story of an owner who loved her business, who was coming to grips with having to close it.  Everyone watching could feel her pain, including me.  You really felt for this person.
 
But understand this:  In her mind, this owner did everything to keep the store open.
 
In my mind, she did everything she knew how to do, with a business she insisted on keeping the same, with the constraints she allowed to remain in place.
 
Essentially, this owner did everything she knew except reinvent her business.
 
Remember:  Business reinvention is a core, fundamental, dramatic change a business makes in all aspects of its functioning in order to continue growing revenue.
 
Here’s what reinventing a business is NOT: 

• Making small changes to your operations that easily can be copied by your competitors 
• Tweaks to existing systems 
• Trying a new advertising method 
• Adding a new product line to your existing product mix 
• Shutting down one hour earlier to avoid some expenses
• Changing your front window display, painting your interior, or redesigning your business cards are all not reinventions of a business.

Now, for our $360 offer:

When you sign up by this Friday, February 20 for my 2½ day March 22-24 Destination BootCamp in Longmont, Colorado, we will give you four (4) Destination Success Network CD’s of top business experts that walk you through the steps to help you attract the very best customers to your business.  You will receive the following 4 CD’s, valued at $360:

1. John Arnold, Author of Email Marketing for Dummies, on “Advanced Techniques in Email Marketing”
2. David Meerman Scott, Best Selling Author of The New Rules of PR and Marketing, on “Applying the New Rules of Marketing to Your Small Business”
3. Robert Gordman, Author of The Must-Have Customer, on “Capturing Your Very Best Customers” and
4. Marti Barletta, Author of PrimeTime Women, “Marketing to PrimeTime Women”

“We were quite skeptical when we enrolled in Jon’s BootCamp, but that skepticism disappeared from the word go. Jon presented literally hundreds of thought-provoking idea-generating concepts…We started putting them into action the very day we returned from the BootCamp. And we are delighted we did: In 9 months we attained a 64% increase in sales. Contact me personally if you have any doubts about this class at www.adamscountywinery.com.” 

Katherine added: “What would I tell owners who are thinking about attending the BootCamp?  I would tell them that before class, we were wondering how we could ever get our money’s worth.  By noon the first day, we felt we already had!  It’s a wonderful way to get revitalized and excited about your business again.”
 
So there you have it:  $360 of marketing tools if you register for my upcoming Destination Business BootCamp by this Friday, February 20.  Click here to register for this BootCamp now!