But this might help.  Here is my “2009 List of Required Reading” for business owners who are enrolled in our online training program, Destination University. 

If you haven’t heard of Destination University, it’s the first online training program exclusively for small business owners and the only training program where owners can learn how to turn their businesses into Consumer Destinations.

Destination University and our online training webinars are reaching over 110 cities across the United States and thousands of small business owners every month.  If you want to learn more about enrolling your community’s businesses in this program, you can click over to our website at www.DestinationUniversity.com.

Here is the “2009 List of Required Reading” which is now a suggested part of the Destination University curriculum:

1.  Willie’s Way:  6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty by Phillip Van Hooser

2.  Cashing in With Content and The New Rules of Marketing & PR by David Meerman Scott

3.  Think Big, Act Small by Jason Jennings

4.  The Must-Have Customer and Secrets of the Super Sweet Spot by Robert Gordman

5.  Relationship Economics by David Nour