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	<title>Destination University® Blog: Teaching Businesses &#38; Communities How to Reinvent Themselves into Consumer Destinations &#187; Destination Business</title>
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	<link>http://www.communityreinvention.com</link>
	<description>Written by Jon Schallert</description>
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		<title>Martha&#8217;s Bloomers in Navasota, Texas: A True Destination Business</title>
		<link>http://www.communityreinvention.com/2009/10/08/marthas-bloomers-in-navasota-texas-a-true-destination-business/</link>
		<comments>http://www.communityreinvention.com/2009/10/08/marthas-bloomers-in-navasota-texas-a-true-destination-business/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 22:51:11 +0000</pubDate>
		<dc:creator>Jon Schallert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Destination Business]]></category>
		<category><![CDATA[Martha's Bloomers Navasota Texas]]></category>
		<category><![CDATA[Southern Living Magazine Top 50]]></category>
		<category><![CDATA[Stewart Thompson]]></category>
		<category><![CDATA[Texas Destination]]></category>

		<guid isPermaLink="false">http://communityreinvention.com/?p=185</guid>
		<description><![CDATA[When I was recently in Texas, I took time to look up Stewart Thompson, the owner of Martha’s Bloomers in Navasota, Texas. If you are asking where’s Navasota and who’s Stewart Thompson, let me tell you: If you really want to know what a Destination Business looks like, you will remember both of these names. [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial;">When I was recently in Texas, I took time to look up Stewart Thompson, the owner of Martha’s Bloomers in Navasota, Texas.</p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial;">If you are asking where’s Navasota and who’s Stewart Thompson, let me tell you:<span style="mso-spacerun: yes;"> </span>If you really want to know what a Destination Business looks like, you will remember both of these names.</span></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial;"><span style="mso-spacerun: yes;"><img class="alignnone size-medium wp-image-205" title="Martha's Bloomers Entrance" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1376-225x300.jpg" alt="Martha's Bloomers Entrance" width="225" height="300" /> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">If you’ve never been to Navasota and you’ve never visited Martha’s Bloomers, you have not visited one of the most interesting garden centers and nurseries in the world.<span style="mso-spacerun: yes;"> </span>On top of that, you are also missing out on one of the few retail establishments in the country that combines a garden center concept with all of the following retail components, all in one place:<span style="mso-spacerun: yes;"> </span>A full-line gift shop; a pottery house; retail and commercial greenhouse with ready-to-bloom plants, flowers, and shrubs; a quaint tea room and restaurant with a full wine menu; an eclectic antique collection; a gourmet food department, and the world’s largest teapot.</p>
<p></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Stewart and I met back in 2005 when he attended one of my Destination BootCamps.<span style="mso-spacerun: yes;"> </span>He has incorporated many of the tools that were taught at the BootCamp into his day-to-day operations and since that time, has been recognized by many national publications as a true Destination for shoppers and visitors.<span style="mso-spacerun: yes;"> </span>My favorite is that Southern Living Magazine named Martha’s Bloomers one of its “Top 50 Shops” <a title="Martha's Bloomers Southern Living article" href="http://www.marthasbloomers.com/SouthernLiving-MarthasBloomers.pdf" target="_blank">(click here to read the Southern Living article</a>).<span style="mso-spacerun: yes;"> </span>Other accolades have followed, but the ones that really count are from its customers who return time and time again, to shop, to eat, and just to browse the acres-worth of experiences he has created here.</p>
<p></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">The experience begins when you just drive by Martha’s Bloomers.<span style="mso-spacerun: yes;"> </span>You can see the world’s largest teapot from the State 6 Bypass. <span style="mso-spacerun: yes;"> </span>Though Chester, West Virginia makes the claim on the world’s largest teapot, Stewart made sure his dimensions left no doubt on whose teapot really was the largest.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-187" title="The World's Largest Teapot" src="http://communityreinvention.com/wp-content/uploads/2009/10/teapot-300x224.jpg" alt="The World's Largest Teapot" width="300" height="224" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Then, you enter Martha’s Bloomers to the sound of a fountain, right next to the front door.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-190" title="Fountain entrance at Marthas Bloomers" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1419-300x225.jpg" alt="Fountain entrance at Marthas Bloomers" width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Want to hear the fountain in action?<span style="mso-spacerun: yes;"> </span>Click on the words Martha&#8217;s Bloomers Entrance below to watch the short video of the fountain.<br />
</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><a href="http://communityreinvention.com/wp-admin/%3Cspan%20class=%22mceItemObject%22%20%20width=/%22560/%22%20height=/%22340/%22%3E%3Cspan%20%20name=/%22movie/%22%20value=/%22http://www.youtube.com/v/Lcrl95dHiOk&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6/%22%20class=%22mceItemParam%22%3E%3C/span%3E%3C/param%3E%3Cspan%20%20name=/%22allowFullScreen/%22%20value=/%22true/%22%20class=%22mceItemParam%22%3E%3C/span%3E%3C/param%3E%3Cspan%20%20name=/%22allowscriptaccess/%22%20value=/%22always/%22%20class=%22mceItemParam%22%3E%3C/span%3E%3C/param%3E%3Cspan%20class=%22mceItemEmbed%22%20%20src=%22/%22%20mce_src=%22/%22%22http://www.youtube.com/v/Lcrl95dHiOk&amp;hl=en&amp;fs=1&amp;color1=0x006699&amp;color2=0x54abd6/%22%20type=/%22application/x-shockwave-flash/%22%20allowscriptaccess=/%22always/%22%20allowfullscreen=/%22true/%22%20width=/%22560/%22%20height=/%22340/%22%3E%3C/span%3E%3C/span%3E"></a></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"><a href="http://www.youtube.com/watch?v=Lcrl95dHiOk">Martha&#8217;s Bloomers Entrance</a></span></p>
<p><a href="http://www.youtube.com/watch?v=Lcrl95dHiOk"> </a></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">As you walk through the retail space, there’s a lot to see and much to buy.<span style="mso-spacerun: yes;"> </span>But you haven’t really seen all of it until you go outside and start venturing around outside.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-208" title="Martha's Bloomers selection " src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1413-300x225.jpg" alt="Martha's Bloomers selection " width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">By the way, there is a huge wall that opens up to the outside (seen below).<span style="mso-spacerun: yes;"> </span>Martha’s Bloomers uses the same moveable wall that is used in NFL stadiums in luxury suites!</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-193" title="Martha's Bloomers opens up to the outside" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1416-300x225.jpg" alt="Martha's Bloomers opens up to the outside" width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">As you walk around, you will see the full-line pottery area</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"><img class="alignnone size-medium wp-image-196" title="Pottery at Martha's Bloomers" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1400-300x225.jpg" alt="Pottery at Martha's Bloomers" width="300" height="225" /></span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">You can also enjoy the Café M. Bloomers, (part tearoom, all full-blown restaurant).  This is not like a typical tearoom with little cucumber sandwiches that won&#8217;t fill you up.  This has real full size meals so when husbands accompany their wives, they have something to eat, too.  This photo shows the outside waiting area by the Cafe.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-198" title="Outside Cafe Bloomers" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1409-300x225.jpg" alt="Outside Cafe Bloomers" width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">On most weekends, the Arbor Room holds workshops on gardening and other topics from world-class authors and instructors.<span style="mso-spacerun: yes;"> </span>Here’s a picture of the Arbor Room that will hold 100 comfortably.</span></p>
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<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-194" title="Arbor Room at Martha's Bloomers" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1379-300x225.jpg" alt="Arbor Room at Martha's Bloomers" width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">At any time when you are roaming around Martha’s Bloomers, you might meet Bloomer, the Maine Coon cat that Stewart is holding below.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;">
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><img class="alignnone size-medium wp-image-210" title="Stewart and Bloomer" src="http://communityreinvention.com/wp-content/uploads/2009/10/img_1424-300x225.jpg" alt="Stewart and Bloomer" width="300" height="225" /></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;">Martha’s Bloomers will hit their ten-year anniversary next year, and there is one thing you can count on when you visit this place.<span style="mso-spacerun: yes;"> </span>The Martha’s Bloomers experience will always be consistent, even though the business evolves, changes, and expands as the years go by.<span style="mso-spacerun: yes;"> </span>And I think that part of the reason this business is such a great Destination comes from Stewart and his crew who work diligently to make sure the business delivers on their one-of-a-kind experience every time.</p>
<p></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Arial;"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small;"><span style="font-family: Arial;">There’s one last thing I want to share with everyone about this great Destination.<span style="mso-spacerun: yes;"> </span>I asked Stewart as we were walking around to tell me what he did before he built Martha’s Bloomers.<span style="mso-spacerun: yes;"> </span>And Stewart rattled off quite a few vocations and accomplishments, but summarized it all by saying:  “I’ve done a lot of things in my life, but I never did anything I wanted to do the rest of my life until I did this.”</span></span></p>
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This commitment can be felt when you visit Martha’s Bloomers.  Be sure to visit them in Navasota, or online at www.MarthasBloomers.com. </span></p>
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		<title>2009 Recommended Reading for Small Business Owners</title>
		<link>http://www.communityreinvention.com/2009/03/31/2009-recommended-reading-for-small-business-owners/</link>
		<comments>http://www.communityreinvention.com/2009/03/31/2009-recommended-reading-for-small-business-owners/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 17:10:51 +0000</pubDate>
		<dc:creator>Jon Schallert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[David Nour]]></category>
		<category><![CDATA[Destination Business]]></category>
		<category><![CDATA[Destination University]]></category>
		<category><![CDATA[Jason Jennings]]></category>
		<category><![CDATA[Phillip Van Hooser]]></category>
		<category><![CDATA[Robert Gordman]]></category>

		<guid isPermaLink="false">http://communityreinvention.com/?p=79</guid>
		<description><![CDATA[Yes, I know it&#8217;s tough to take time to read a book when you are juggling the multiple roles that are required of you when you are running your own business.  But this might help.  Here is my “2009 List of Required Reading” for business owners who are enrolled in our online training program, Destination [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 11pt; color: black; font-family: Arial;">Yes, I know it&#8217;s tough to take time to read a book when you are juggling the multiple roles that are required of you when you are running your own business.  </span></p>
<p><span style="font-size: 11pt; color: black; font-family: Arial;">But this might help.  Here is my “2009 List of Required Reading” for business owners who are enrolled in our online training program, Destination University. </p>
<p>If you haven&#8217;t heard of Destination University, it’s the first online training program exclusively for small business owners and the only training program where owners can learn how to turn their businesses into Consumer Destinations. </span></p>
<p><span style="font-size: 11pt; color: black; font-family: Arial;">Destination</span><span style="font-size: 11pt; color: black; font-family: Arial;"> University and our online training webinars are reaching over 110 cities across the United States and thousands of small business owners every month.<span style="mso-spacerun: yes;">  </span>If you want to learn more about enrolling your community’s businesses in this program, you can click over to our website at </span><span style="font-size: 11pt; color: black; mso-bidi-font-family: Arial;"><a href="http://www.destinationuniversity.com/"><span style="color: #800080; font-family: Times New Roman;">www.DestinationUniversity.com</span></a></span><span style="font-size: 11pt; color: black; font-family: Arial;">.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">Here is the “2009 List of Required Reading” which is now a suggested part of the Destination University curriculum:</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;"><span style="mso-spacerun: yes;"> </span></span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">1.<span style="mso-spacerun: yes;">  </span><span style="text-decoration: underline;">Willie&#8217;s Way:<span style="mso-spacerun: yes;">  </span>6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty</span> by Phillip Van Hooser</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">2.<span style="mso-spacerun: yes;">  </span><span style="text-decoration: underline;">Cashing in With Content</span> and <span style="text-decoration: underline;">The New Rules of Marketing &amp; PR</span> by David Meerman Scott</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">3.<span style="mso-spacerun: yes;">  </span><span style="text-decoration: underline;">Think Big, Act Small</span> by Jason Jennings</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">4.<span style="mso-spacerun: yes;">  </span><span style="text-decoration: underline;">The Must-Have Customer</span> and <span style="text-decoration: underline;">Secrets of the Super Sweet Spot</span> by Robert Gordman</span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt; mso-layout-grid-align: none;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;"> </span></span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: 11pt; mso-bidi-font-family: Arial;"><span style="font-family: Arial;">5.<span style="mso-spacerun: yes;">  </span><span style="text-decoration: underline;">Relationship Economics</span> by David Nour</span></span></p>
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		<title>Use a Market Analysis?  Is It Really Needed?</title>
		<link>http://www.communityreinvention.com/2009/02/28/use-a-market-analysis-is-it-really-needed/</link>
		<comments>http://www.communityreinvention.com/2009/02/28/use-a-market-analysis-is-it-really-needed/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 22:13:03 +0000</pubDate>
		<dc:creator>Jon Schallert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Destination Business]]></category>
		<category><![CDATA[Using a Market Analysis]]></category>

		<guid isPermaLink="false">http://communityreinvention.com/?p=48</guid>
		<description><![CDATA["What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that just would never work actually did? What if you were able to convert your passion into a niche-based profitable business?"
]]></description>
			<content:encoded><![CDATA[<p><span class="body">Creating a Destination community does not take a market analysis to determine what business are going to succeed.  In fact, Destination Businesses defy traditional market analyses.  Click on the link below to read what Melanie Pipes, the assistant to the director of Kerrville, Texas Business Programs wrote about one of my workshops she attended. </p>
<p></span>Her first words:  &#8220;<span class="body">What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that just would never work actually did? What if you were able to convert your passion into a niche-based profitable business?&#8221;</span></p>
<p><a href="http://stories.dailytimes.com/story.lasso?wcd=17549">http://stories.dailytimes.com/story.lasso?wcd=17549</a></p>
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