Use a Market Analysis? Is It Really Needed?

Creating a Destination community does not take a market analysis to determine what business are going to succeed.  In fact, Destination Businesses defy traditional market analyses.  Click on the link below to read what Melanie Pipes, the assistant to the director of Kerrville, Texas Business Programs wrote about one of my workshops she attended. 

Her first words:  “What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that just would never work actually did? What if you were able to convert your passion into a niche-based profitable business?”

http://stories.dailytimes.com/story.lasso?wcd=17549

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