February Publicity Ideas for Businesses

If you haven’t met Shawne Duperon, you should.  She is a trusted colleague and she has shared her expertise with my clients in my Destination Success Network consulting group (www.DestinationSuccessNetwork.com) over the years.  She is a five-time EMMY® Award winning Producer who has been in the television business for nearly 20 years and her advice helps businesses get themselves in the news.  I trust her for advice, and she has taught thousands of people how to get free TV publicity and how to powerfully network.

Every month, Shawne sends out her free e-newsletter with her monthly publicity tips.  If you haven’t subscribed to it, you should by going to her www.ShawneTV.com website.  But this month, I have reprinted her “Stories to Pitch and Conversations to Generate” because there’s nothing better in a down economy than getting some free publicity.  Thanks, Shawne, for letting me share this!

Newsrooms across the country are on the lookout for stories on:

• The impact of the delay in the analog to digital conversion for televisions in the  United States. How has it impacted government agencies? Recyclers? Home viewers?
• What types of businesses are doing well in this economy?  Resale shops are one example. Anyone have any national statistics showing resale shops doing well?  What other businesses are positively affected by the country’s current economic situation? Why?
• Help us cope with job loss. We need tips, ideas, and motivation.
• What about bartering? Are a lot of businesses doing it? What do you need to be aware of in terms of taxes if you’re a business owner? What goods and services are best exchanged through barter?
• What about dealing with the IRS. As some of us struggle with paying bills, should people still file a return? What should we do? Give us advice.

This information is reprinted from the “ShawneTV Guide,” a free e-zine that generates amazing news stories and conversations. Subscribe and receive a free gift at www.shawnetv.com. © Copyright 2009 by Shawne Duperon, ShawneTV Inc.

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